It is common for most businesses to decide to redesign their existing website for numerous reasons. However, new web design requires further optimization, and you have to take into the account other parts of digital marketing so that you can create an efficient choice.
The typical case is that businesses redesign the old website with the lousy one. This tends to be because one reason and that is because web designers had thought only about one element of digital marketing, without thinking about the whole picture.
For instance, SEO is just one element of the online marketing picture that you have to think through. On the other hand, for small businesses, local online marketing is a vital component that will help them reach more audience overall.
Have in mind that quality web design will have massive impact on various areas of your internet marketing strategy, so it is vital to consider numerous elements that will be in conjunction with others.
Search Engine Optimization
We have to start with search engine optimization, and it is the most significant reason for making website redesigns. Since algorithms and rules for rankings are frequently changing, the idea is to improve web design accordingly so that you can incorporate all elements that will help you rank better.
As soon as Panda entered the market, people started worrying about duplicate content. So most of them began to create a new website with unique content so that they can rank better than before.
Three moments are vital: during the news pages and blog categories that are pulled from other places and websites generated duplicate pages as well as duplicate descriptions on e-commerce websites.
These three problems can affect your SEO and create havoc on your rankings. Even though the first one could be changed based on the tags; other two required a complete change in the infrastructure of the website.
You should also consider the idea of changing the back-end of your website because that way you will input the necessary information. You should even think about alt tags Meta descriptions and other custom descriptions that will help people get to the page with ease.
Conversion Rate Optimization
It is also essential to improve the CRO of the website, but when it comes to web design, it is vital to think about two factors: simplicity and authority. The overall feel of your site is the authority to the user.
For instance, imagine that you wish to buy concert tickets and you enter a website that features some free WordPress theme and lousy images. You wouldn’t enjoy paying hundreds of dollars for it.
Therefore, it is vital that your website looks authoritative and well designed and to be appealing visually. Consequently, it means that you should avoid overly simplistic design. But do not overdo it, because overly complicated design can have a negative impact on the loading speed, and if you do it too simple, you will appear untrustworthy.
Similarly, as anything else, you will have to create a balance between simple and complex and have in mind that conversion rate of your website should ensure that your design can satisfy user experience and conversion rate optimization.
It is challenging to do it, but when you become successful, you will enjoy all the way. Check this website: https://en.wikipedia.org/wiki/Conversion_rate_optimization so that you can learn more on conversion rate optimization.
The design of the website will affect the user experience of your visitors, and that is the main reason why you should make your navigation simple to use and convenient so that you can ensure the loading speed as fast as possible.
First, you have to do something with site speed because this is one of the most significant and vital ranking factors because it affects user experience. Since the rate of the internet increases worldwide, therefore, the user’s expectation for entering your page is also changing.
If your website features large images as well as other elements that will take time to load, that will negatively affect the User Experience of your website. There are numerous ways to increase the site speed by compressing files that you wish to place inside and upload.
During the process of designing, you should try to avoid complicating the navigation of the website by adding some GIF or flashy designs. It is vital to remember that the primary goal of your site is to provide satisfaction to the user, and without it, you won’t be able to convert him into the customer.
Visual elements are also crucial when it comes to web design. Have in mind that certain emotions can make user actions, and the idea is to provoke those emotions. You should think about which kind of emotion you wish to stimulate, and design the website with having that in mind.
So it is vital to design the website based on that particular idea. Finally, you should think that it is common that sites come in flash that feature interactive interface with the intention to increase user experience.
However, if you overdo it, you can create an opposite effect, and you will slow down the speed of your website which will ultimately reduce the user experience.